SERVICES
CHAMPIONSHIP TRAINING
The World Barista Championship (WBC) and Brewing (WBrC) Championships are the ultimate test of a barista’s talent and knowledge.
To win these competitions, it is necessary to prepare very well, and the best way to do it is with an experienced coach.
For more information about my championship training service, click the button below:
CONSULTING FOR COFFEE SHOPS AND ROASTERIES
If you own a specialty coffee shop and/or roastery, or are thinking of opening one, I can support and advise you.
I founded the first coffee shop and specialty coffee roastery in El Salvador in 2005 and it became a well-known brand nationally and internationally.
I give consultancy in the following aspects:
- Business Plan
- Business conceptualization
- Selection of equipment and accessories
- Elección del café verde
- Design of roast curves/profiles
- Menu and recipe development
- Marketing and branding strategies
- Training of baristas and roasters
COURSES AND CERTIFICATIONS
SCA CERTIFICATIONS
They are the certified courses of the Coffee Skills Program of the Specialty Coffee Association (SCA).
MASTERCLASSES
The master classes are my face-to-face training courses. These are very specialized and each one focuses on specific areas of study.
ONLINE COURSES
They are virtual/face-to-face (online) training courses. The student learns from his computer or digital device, all that is needed is internet access.
STAFF TRAINING (BARISTAS AND ROASTERS)
Having your company’s staff with good training guarantees the quality of the coffee you sell.
My trainings are for baristas of all levels from beginners to advanced or experts. These trainings include theoretical foundations and practical exercises.
The trainings are adapted to the specific needs of your company. The time and duration of the trainings are adjusted to accommodate the times and dates that best suit your company.
SENSORY EVALUATION
If you need a professional opinion on the coffee you produce or roast, I can help you by doing:
- Physical analysis of green coffee
- Sensory evaluation (tasting)
- Sensory evaluation (espresso or filtered)
- Recommendations to improve quality
This will allow you to know the true quality and value of your coffees.
Do not hesitate to contact me. Just press the button below:
REPRESENTATION OF FARMS AND PRODUCERS
With my representation, you will be able to do direct business with roasters that highly value the coffee you produce.
For this, I organize tastings both in my laboratory and at events around the world and at the facilities of the roasters that I visit on my travels.
When a roaster is interested in a coffee that I have presented to him, I coordinate so that he visits the farm and meets the producer. I also help in the negotiations so that the coffee is valued appropriately and that the producer receives the best possible offer.
If you want to know more details about how my representation service works, contact me by pressing the button below:
CLIENTS
MEDIA
